Custom Vinyl Banners Draw Attention From Even the Most Unexpected Customers!

On April 29, 2010 in Uncategorized

All shapes and sizes of vinyl banners have been around for ages. Custom banners are one of the most popular types of signs out there. They offer the most BANG for your buck when promoting your business, event, church or organization to people all around you. Banner signs have come along way recently, making it more economical to print full color banners instead of plain, one color vinyl banners. It is also cheaper and easier to print much larger custom banners.

Vinyl banner signs open the door to make a lasting impression on your potential clients. Pretend you are walking through a shopping center. Most shopping centers have a lot of shops, packaging centers, restaurants, etc. You are at the shopping center just to browse…

What would you notice first?

1. The packaging store with a several small “Ship Here” signs on the door
2. The coffee shop with the “Buy 1 Get 1 Free” mocha special decal on the window
3. The full color vinyl banner that fills the storefront at the travel agency promoting a cruise special they are offering to the Caribbean

I don’t know about you, but I can smell the ocean and feel the sand under my feet just from looking at that full color banner in the window! That definitely caught my attention even though I had no intentions of shopping for a cruise package.

Why choose custom banners over all the other kinds signs?

Vinyl banners are offered in a many different sizes, have simple installation and require very little assembly. Vinyl banners are perfect for both indoor and outdoor use. They can be mounted to buildings, hung across streets, attached to light poles or simply mounted to the inside of a travel agents window. Vinyl banners can be made single or double sided depending on your needs.

Custom banners are especially ideal for temporary promotions, town events, grand openings and so much more. They roll up for easy storage, are economical to ship, and still offer the WOW factor!

You wouldn’t want to replace your roadside sign or backlit store front sign every time there’s a new sale or weekly special. You don’t want to have to purchase a new wood sign every time you have a fundraiser in your town. And you surely don’t want your back storage room to be crammed full all year with your Holiday Specials Signs because you needed to make a BIG impression last Christmas season, and can’t roll your signs up and tuck them away!

In many cases, custom banners are the most logical and economical choice. They offer limitless options that can create a huge impact no matter what your message is or who you are reaching out to. Vinyl banners help you leave a lasting impression without spending a fortune or taking up all of your storage space.

Are all vinyl banners created the same?

Not really. Vinyl banners can be produced with many different weights of material ranging from 10 ounce to 16 ounce. The standard weight for most banners is 13 ounce vinyl banner material. This is the most frequently used banner material out there. It is a nice, heavy weight material that is suited for indoor or outdoor use. Vinyl banners can still be made the old fashioned way on manufactured banner material with vinyl letters and graphics applied to the surface of the banner, but most sign companies digitally print all banners whether it is a one color banner or full color. This way the whole thing is printed directly from the computerized file and there is less room for human error. The other advantage is that there’s no vinyl for people to mess with or remove, causing damage to your banner sign.

There are several ways to finish your vinyl banner, pertaining to the way they are hemmed or mounted. Most sign shops offer taped hem or heat sealed edges. You can have sewn hems done or choose to have no finishing at all. No finishing is usually only suitable for one time use or occasional use. Taped hem or heat sealed edges offer a finished look with durability for long term use. Sewn hems are needed especially for street banners and other larger exterior banner signs that will be under more wear and tear.

Other finishing for vinyl banners can be determined by how it will be used or installed. Grommets, also known as eyelets, are quite popular - these are typically applied every 2 feet so that you can install your vinyl banner with rope, zip ties, suction cups, etc. depending on where it is being installed. Banners can also be mounted with pole pockets, sewn in rope, webbing, D rings and Wind Slits.

Each of these accessories or finishing options serve different purposes, have different uses and range in cost, depending on the size of your custom banner.

Where do you begin to create vinyl banners for your business?

1. Decide on a main message - Don’t overdo it - keep it simple but BOLD!
2. Figure out how far away it needs to be visible from - Will your audience be walking by or across the street?
3. What colors do you want to go with? (Perhaps the colors of your company’s corporate branding)
4. Are there any logos or specific graphics you would like to use?
5. Where do you plan to displayed your banner?

By getting a head start with these key points, you will have a good idea of what you are looking for. This way your sign company will be able to design a custom business banner that will not only make your desired statement, but meet your needs for how you plan to use it. By knowing how far it needs to be visible from your sign company can design your vinyl banner to insure it will make the biggest impact possible on your audience.

Next time your potential customers are walking through your shopping center, who would you rather be?

The package store, the coffee shop or the travel agency?

My money is on the trip to the Bahamas…

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