Using Joint Ventures In Your Massage Therapy Business

On December 31, 2009 in Uncategorized

Joint Ventures are a fantastic tool for leverage which I perceive as “the ability to do more with less”. A JV is when you partner with people in a way that benefits both parties requiring very little time and money. Example: I want to boost my massage practice and my friend Kim wants to build her hair-dressing business. We both know that a large percentage of our new sales end up being repeat customers. So I go to her and say “hey Kim, let’s do a joint venture. I’ll give you some specific coupons to give to your customers for my massage and you give me some special coupons for a hair-cut/styling.” You can give coupons for 25 - 50% off, buy one - get one free, a free half-session with opportunity to upgrade to a full-session, etc. Be creative and figure out what would work out great for everyone.

You can easily do this with many different types of businesses in your community. It’s excellent because you are adding value and giving great service. If you have a friend who has a restaurant he could say to his guests “As a special thank-you for joining us tonight, here’s a gift certificate for two massages for the price of one”. Or two acupuncture sessions, two hypnotherapy sessions, two astrology sessions?

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